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To celebrate this massive milestone, Tata Motors has rolled out the “India Ki SUV” campaign, honouring the lakhs of people who’ve made Punch a part of their lives.
Around 25% of Punch EV owners are women. (Photo: Tata Motors)
Tata Motors has proudly rolled out over 6 lakh units of the Punch in under four years—a remarkable feat for a car launched in October 2021.
In this short span, the Punch has gone from being a newcomer to becoming the highest-selling car in India in 2024.
Why Is Tata Punch So Popular?
The Punch was designed to bring the SUV experience to every Indian household—and it has delivered on that promise. Whether you’re in a metro city or a small town, this compact SUV fits right in. With its bold looks, rugged build, and city-friendly size, it’s ideal for first-time car buyers and growing families alike.
- Nearly 70 percent of Punch ICE owners are first-time buyers.
- 25 percent of Punch.ev buyers are women—drawn to its safety, high driving position, and smart design.
- From Tier 1 to Tier 3 cities, its appeal is widespread: 24 percent buyers are from metros, 42 percent from mid-size cities, and 34 percent from smaller towns.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “Crossing the 6 lakh milestone is more than a production achievement; it’s a reflection of the immense trust that over 6 lakh Indians have placed in a vehicle that represents confidence, presence, and a fresh start to their journeys.”
What Makes It Stand Out?
As India’s first sub-compact SUV, it brought the SUV life to a much wider audience. Here’s what makes it stand out:
- 5-star safety rating for both ICE and EV (Global & Bharat NCAP)
- Available in Petrol, CNG, and EV
- 36 percent of Tata’s passenger car sales come from the Punch
- 38 percent market share in sub-compact SUVs (FY25)
- 15 percent growth year-on-year
- Over 20 automotive awards to its name.
What’s “India Ki SUV” All About?
To celebrate this massive milestone, Tata Motors has rolled out the “India Ki SUV” campaign, honouring the lakhs of people who’ve made Punch a part of their lives.
Samreen Pall, Senior Sub-Editor at News18, is a Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: ‘Everything is dull and useless if it has no drama in it.’ This motto c…Read More
Samreen Pall, Senior Sub-Editor at News18, is a Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: ‘Everything is dull and useless if it has no drama in it.’ This motto c… Read More
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