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Stating that the IPL 2025 has seen strong brand momentum, the report noted that advertisers’ count was up 23% while brand count grew 26%
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DEEPAK KR
Ad volumes on TV in the first 57 matches of this year’s season of India Premier League have been slightly higher compared to the same number of matches in the last season. As per data released by TAM Sports, a division of TAM Media, ad volumes saw a rise of 1.4 per cent in the 57 matches played in IPL 2025, which it said surpassed the previous season’s 57-match benchmark.
The T20 league season was paused for a week due to the conflict between India and Pakistan and is set to resume from Saturday.
Stating that the IPL 2025 has seen strong brand momentum, the report noted that advertisers’ count was up 23 per cent while brand count grew 26 per cent , reflecting “advertisers’ confidence in IPL’s broad consumer reach.”
Mouth fresheners (12 per cent ) and biscuits (10 per cent) have been the top two most advertised categories advertised on the IPL during these matches in terms of share of ad volumes. Online gaming, aerated beverages and cars have also been among the top five most advertised categories during the telecast of the T20 league. Collectively, the top five categories accounted for more than 40 per cent of the total ad volume,” the report added.
Gaming and mouth fresheners have been recurring leaders in both IPL 18 and IPL 17.
Parle Biscuits, with 8 per cent share of the ad volumes during these 57 matches of the IPL, grabbed the top slot in terms of advertisers. Vishnu Packaging (Vimal Elaichi) with 7 per cent, Reliance Consumer Products with 6 per cent, Sporta Technologies (Dream11) and Association of Mutual Funds with 4 per cent each, were among the top five advertisers in these matches.
“25 new categories and 128 new brands advertised in 57 matches of IPL 18 compared to the same number of matches in IPL 17,” the TAM Sports report noted.
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Published on May 16, 2025
