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More testing, slow demand, and global market shifts push back launch timelines for Jaguar Land Rover’s highly anticipated electric vehicles.
Jaguar Land Rover pushes back key EV rollouts to fine-tune performance and wait for better market conditions. (Photo: Business Standard)
Jaguar Land Rover (JLR) has officially delayed the launch of its much-awaited electric Range Rover and Jaguar EV models.
Originally scheduled to hit the roads by late 2025, these vehicles will now roll out sometime in 2026 and beyond. The company says it’s using this extra time to carry out more in-depth testing and to wait for the EV demand to pick up.
Customers who had booked the Range Rover Electric have been informed that deliveries won’t begin until next year, upsetting many who were hoping to drive the new model this year.
Jaguar EV Line-Up Also Faces Delay
It’s not just the Range Rover Electric facing a delay. Two all-new Jaguar EVs, expected as part of the brand’s rebranding efforts, are also behind schedule. The first is now expected in August 2026, with the second model likely pushed to late 2027. Both models will be priced above £100,000 (Rs 1.16 crore), aimed at the luxury segment.
Why the Hold-Up?
One major reason for the delay is the need for further development and testing of the new EV platforms. Another contributing factor is market uncertainty. JLR wants to wait for electric vehicle demand to pick up before fully committing.
Adding to the pressure, former US President Donald Trump’s tariffs briefly halted exports to the United States, causing a 15.1 percent drop in JLR sales in the April–June quarter. Although a new UK-US trade deal has helped ease tariffs on the first 100,000 exports, the slowdown has impacted operations.
To manage costs, JLR has also introduced a voluntary redundancy scheme for up to 500 managers.
What’s next for JLR’s EV line-up?
Besides the Range Rover Electric, JLR is also working on an electric Velar and a Defender EV. But those too could face delays. Despite setbacks, JLR remains optimistic. As per Team BHP, a spokesperson said: “We’ll launch our EVs at the right time—for our customers and for the market.”
Samreen Pall, Senior Sub-Editor at News18, is a Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: ‘Everything is dull and useless if it has no drama in it.’ This motto c…Read More
Samreen Pall, Senior Sub-Editor at News18, is a Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: ‘Everything is dull and useless if it has no drama in it.’ This motto c… Read More
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