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This is the second international store after Nepal, which debuted last year in November.
Ather Electric Scooter. (Photo: Ather)
The electric two-wheeler in India, Ather Energy has launched its first Experience Centre in Sri Lanka Colombo. This is the second international store after Nepal, which debuted last year in November.
This marks a significant move for the brand as it started spreading roots in the international market.
Ather said the newly opened Experience Centre will allow all Sri Lankan customers to have overall access to the company’s latest offerings. It also allows the customers to have an overview of its flagship scooter Ather 450X, offering them a test ride for a better understanding.
Collaborations
It has been informed by the brand that the Experience Centre is kickstarted in collaboration with Evolution Auto Pvt. Ltd., a joint venture between Sensei Capital Partners, Atman Group, and Sino Lanka Private Limited.
Benefits
As Ather’s national distributor in Sri Lanka, Evolution Auto will not only manage sales, service operations, and network expansion but will also be establishing Ather grid fast-charging stations across the country. This approach aims to facilitate EV adoption and ensure a seamless experience for international customers.
Here’s What Top Official Says
Speaking about the international business expansion move, Chief Business Officer, of Ather Energy Limited, Ravneet Singh Phokela said, “We are thrilled to enter our second international market, Sri Lanka, where we are starting our sales with the Ather 450X. We believe that the Ather 450X, with its emphasis on performance, is fit for the Sri Lankan market.”
In addition, he said “Its acceleration, manoeuvrability and ride handling allows riders to easily navigate city routes and diverse terrains. The EV industry in Sri Lanka is still in its nascent stages, and we are excited to be a part of their journey as the industry continues to grow. Sri Lanka is an important part of our global expansion plans and in the following years, we will continue to seek opportunities in other international markets.”
