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When shoppers browse for something, they probably can’t imagine owning a piece of the company itself via their purchase. But that’s essentially what Barcelona-based Beself Brands made possible through its first-of-a-kind security offering BeToken, which went live recently under the wardship of its ERIR (Entity Responsible for the Registration and Records) URSUS-3 Capital.
The token’s economic structure seems to be refreshingly straightforward, with Beself carving up 100% of their equity into tokens (17.84 million), with plans to sell roughly 2.97 million of them to retail investors at an entry point of just €100 (approx. $116).
The tokens themselves operate on Polygon using the ERC-3643 standard, which embeds compliance verification directly into each transaction. Similarly, Madrid-based ONYZE is set to manage cryptographic key custody under banking supervision, while Token City will provide a user-facing platform for all pertinent transactions.
The result seems to be a trad-fi framework wearing blockchain clothing, with the resultant technology offering genuine operational utility rather than mere novelty.
The Spanish landscape analyzed
Spain currently hosts over three million small and medium enterprises (SME), yet virtually none of these entities access public investment markets, as traditional exchanges impose massive fees and regulatory compliance costs (that have historically destroyed most family businesses). BeToken’s model offers a viable alternative in this regard, unlocking an entirely new funding mechanism.
Moreover, it bears mentioning that Spain has been methodically building infrastructure for exactly this type of innovation, with the aforementioned development arriving on the heels of Law 6/2023, which formally blesses distributed-ledger share registers, and dovetails with the lighter prospectus regime introduced by Royal Decree-Law 5/2021, hinting at a playbook other growth-stage firms may soon copy.
Beself’s unique proposition
From the outside looking in, Beself Brands has structured its tokenomics to address certain obvious pitfalls (like quick cashout scenarios) with company founders facing restrictions that prevent them from selling more than 10% of their holdings annually.
Not only that, the company has allocated €500,000 (approx. $582,000) specifically for trading liquidity support, while token holders receive actual dividend payments starting in year two, contingent on continued profitability. Lastly, long-term holders can earn a 10% loyalty bonus after twelve months.
If this setup holds its own, it stands to validate more than one company’s experiment; demonstrating blockchain’s genuine utility and showcasing how the future of finance could resemble an e-commerce checkout process rather than a complex experiment which only a select few tech savvy individuals can participate in. Interesting times ahead, to say the least!
