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Recently, Anand Mahindra reposted a tweet that highlighted his company’s recently enlarged India Design Studio in Mumbai.
Mahindra’s recently opened Mahindra India Design Studio (MIDS) in Mumbai.
Anand Mahindra, the chairman of the Mahindra Group, recently sparked interest on social media by implying that the company’s design section will be releasing something significant.
This news has caused a stir in the automotive sector. This excitement comes after Mahindra’s recently opened Mahindra India Design Studio (MIDS) in Mumbai, which is an indication that the company is placing a large wager on design innovation.
A user on X (formerly Twitter) uploaded a photo from the recently opened design studio. “Not content with taking a mighty leap in vehicle engineering, mechanical advancement, cutting edge dynamics & passenger safety engineering, @mahindra_auto has taken a step up to beef its design & style capabilities with the opening of its all new design studio at Kandivali,” the post reads.
Not content with taking a mighty leap in vehicle engineering, mechanical advancement, cutting edge dynamics & passenger safety engineering, @mahindra_auto has taken a step up to beef it’s design & style capabilities with the opening of it’s all new design studio at Kandivali…2 pic.twitter.com/zwb43qftMo— Adil’s Auto Zone (@auto_adil) April 7, 2025
Within a few hours, Anand Mahindra re-shared the tweet with a short yet powerful note. “Design will always be a Differentiator,” he wrote.
Fans and car enthusiasts were left wondering whether Mahindra is finally working on a new sedan, a model class the company has avoided in recent years. Social media users had mixed reactions to the post.
A user said, “Everything is good, but Mahindra needs to make a Class Sedan Model now as it can give competition to all higher end models of the current Market as a middle class car like Verna, Ciaz and City.”
Everything is good ,but Mahindra needs to make a Class Sedan Model now as it can give competition to all higher end models of the current Market as a middle class car as Verna,Ciaz and City .— Wanderer.. (@wanderer_126) April 7, 2025
Another commented, “Design surely is a differentiator. But the design of an automobile also affects the psyche of the driver. Sober design induces sobriety. While a loud design turns the driver into a monster. We know so well which cars to avoid on roads in India. It’s the design.”
Design surely is a differentiator. But the design of an automobile also affects the psyche of the driver. Sober design induces sobriety. While a loud design turns the driver into a monster. We know it so well which cars to avoid on roads in India. It’s the design.— Rajeev Sood (@ArRajeevsood) April 9, 2025
“Design remains Mahindra’s Achilles’ heel. Great engineering, but the aesthetics still haven’t caught up..” an individual wrote on X.
“Why is curvature design very rare in our Indian cars?” another user enquired.
Despite the differing views, the introduction of the updated MIDS suggests that something exciting is in the works.
As a result of Anand Mahindra’s mysterious social media hints and the growing expectations of fans, everyone is now wondering if the carmaker is preparing to make a serious move into the fiercely competitive sedan market, which is currently dominated by well-known models like the Hyundai Verna, Honda City, and others.
