UI design philosophy and guiding principles
When designing the user interface for a website or product, it’s important to understand what users want. The goal is to allow them to perform their desired tasks easily and quickly. Using the information gathered in research, designers can determine what features should be included in the interface. They then create wireframes that act as bare-bones blueprints for the product. Once the wireframes are finished, UI designers bring them to life.
The most successful UI designs focus on the user experience (UX). This includes the navigation system, which determines how users move through a site or product. It also includes the look and feel of buttons, icons and other graphical elements. A great UI design is responsive and intuitive, providing a seamless experience for users.
Often, the best way to find out what features your users really want is to ask them. You can also use analytics tools to see what types of content they spend most time on, how much they click on and how long they stay on a page. Using this information, you can develop a better understanding of the user’s needs and expectations.
What is your UI design philosophy and guiding principles?
Clarity: This principle focuses on making all the User Interface Design Services clear and easy to read. It involves choosing readable fonts, appropriate size for text and sufficient contrast between the text and background. It also includes avoiding technical or industry jargon that could confuse the user. It’s also essential to clearly label errors and provide helpful tips when a user enters incorrect information in forms.
Efficient layout: The screen is the UI designer’s canvas, so an efficient layout is key to success. It requires careful consideration of space, the spatial relationships between elements and the use of color to highlight and draw attention to important items on the page. It also means ensuring that all pages follow similar patterns in layout, terminology and design. This helps users build confidence and familiarity in using a product and can reduce the number of clicks it takes to get where they need to be.
Miller’s law: The human brain can only handle around seven pieces of information at a time. This is why the brain breaks down information into chunks. It is also why it’s rare to see a carousel of more than seven images on a website or app. It is also why it’s so important for UI designers to be clever in compartmentalizing information and breaking it down into manageable chunks.
Closure: The UI design should always lead the user to an endpoint of the process, whether that’s a purchase, completing an application or registering a password. This is done through the use of signposts, feedback and shortcuts. Expert users, such as those who visit a website or use a product regularly, expect the UI to offer shortcuts to speed up their workflow. These can be as simple as allowing them to copy and paste text or by offering them the ability to save a login pattern.
ArtVersion is a Chicago-based creative agency specializing in visual storytelling and brand strategy. They provide a comprehensive suite of services including web design, graphic design, branding, and user experience (UX) and user interface (UI) design. Known for their collaborative approach, ArtVersion tailors their services to meet the unique needs of each client, ranging from startups to established corporations, emphasizing creativity, innovation, and effective communication in all their projects.
